Marc Jacobs Daisy Wild Launch Campaign
About: 2024 launch campaign visuals used across social, paid media, product pages, visual merchandising, and out of home, to introduce the new Marc Jacobs Daisy Wild fragrance. The campaign follows the cast on an adventure in the woods and explores freedom and wonder through the eye of adolescence.
Starring: Ever Anderson, Grace Burns, Alva Claire, Nailea Devora, Marlee Guillory, Erin Kim, Sophia Santamarina, Stevie Sims, Lennon Sorrenti
Company: Coty Inc
Role: Art Direction
Director: Nick Newbold
Model Photographer: Steve Mackey
Product Photographer: Molly Matalon
Wardrobe Stylist: Oliver Volsquardsen
Hair Stylist: James Pecis
Makeup Artist: Diane Kendal
Set Designer: Andrew Lim Clarkson
Production: North Six